The Ultimate Guide to Shopping for Your Bridal Dress: Tips for a Flawless Appointment

Congratulations, bride-to-be! Your wedding day is approaching, and one of the most exciting (and sometimes daunting) tasks ahead is finding the dress. Don’t worry; we’ve got your back! Here’s a light-hearted guide on how to shop for your bridal gown and prepare for your appointment, ensuring you feel fabulous and confident when you finally say, “Yes to the dress!”

Step 1: Set Your Budget (and Stick to It!)

Before you dive head first into the world of lace and tulle, set a realistic budget. Wedding dresses can range from budget-friendly to “I’ll have to sell a kidney,” so it’s essential to know what you’re comfortable spending. Every gown at Love & Lace is priced under £2000. The average price is around the £1200 mark. However, there is also a fab collection under £1000.

Pro Tip:
Don’t forget to factor in additional costs like alterations, accessories, and cleaning. It’s all part of the dress adventure!

Step 2: Do Your Homework

You don’t have to be a fashionista, or even a very girly girl, but it helps to know what styles you’re drawn to. Spend some time browsing bridal magazines, Pinterest boards, or even Instagram. Save your favourite’s for inspiration! Create a mood board! This visual guide can help you articulate your vision during your appointment and make sure you stay true to your style. Also have a look at the reviews and feed back other brides have given to various shops. This will help you find the right environment you want to say ‘YES’ in.

Pro Tip:
Ask your friends and family for shop recommendations too, as many of them will have already visited your local boutiques. Remember to remain open-minded when it comes to styles as many brides choose something completely different to what they ‘thought’ they wanted! It's important to rule out what you don’t like as this helps you find what you Love!

Step 3: Choose Your Crew Wisely

Bring along your most trusted friends or family members for support. You want people who understand your vision and will give you honest feedback. Save the larger groups for the bachelorette party; this isn’t the time for chaos! Every guest will bring along their opinions, so we recommend max of four.

Pro Tip:
Consider having a “dress shopping day” with just a couple of key people to keep the mood light and focused. Too many opinions can lead to decision fatigue!

Step 4: Schedule Appointments Ahead of Time

Most bridal shops require appointments, especially during peak wedding season and weekends. Book your slots in advance to avoid any last-minute scrambles or disappointment if they can’t fit you in on that day.

Pro Tip:
Choose one or two boutiques or larger shops to start with and explore different styles. Make sure you are happy with the price ranges offered as you don’t want to fall in love and be out of pocket!

Step 5: What to Bring

When packing your bag for your appointment, keep it simple. Here’s what you’ll want to bring along:

Strapless Bra and Undergarments: To get a better idea of how the dress will fit and look. Although you shouldn’t need a bra if you have found the right dress (Yes even if you’re a ‘J’ cup!)
Shoes: You’ll be trying on lots of dresses, more than likely bare foot. Most shops will have a podium to stand on which shows you the hem at the correct length as most samples are for brides about 5’10. Bonus points if you have your shoes or a pair similar height to what you’ll wear on the big day.
Accessories: If you have specific jewellery or a veil in mind, bring them to see how they complement the dresses.

Step 6: Be Open-Minded

While it’s great to have an idea of what you want, don’t be afraid to step outside your comfort zone. Some of the best bridal moments happen when you try something unexpected! I love a wild card!

Pro Tip:
If you’ve got your heart set on a specific style, let your consultant know. But also say, “Surprise me!” You might just find your dream dress in a style you never considered.

Step 7: Relax and Enjoy the Experience

Shopping for a wedding dress can be overwhelming but try to keep it fun! Take deep breaths, enjoy the process, and savour every moment. Remember, this is a celebration of love, and finding your dress should feel just as special!

Pro Tip:
Don’t take everything too seriously! Have a little fun with it—dance in the dresses, strike a pose, or even hold an impromptu photo shoot. It’s all part of the joy!

Step 8: Trust Your Gut

At the end of the day, trust your instincts. When you find the dress, you’ll know it—whether it’s an emotional moment or simply that “this feels right” sensation. Not everyone cries, so don’t feel like you need too! Be prepared to say YES on your first appointment. Be emotionally and financially ready! It's very common to find your perfect dress quicker than expected.

Pro Tip:
If you’re feeling unsure, don’t be afraid to take a step back. Sometimes a little time and reflection can lead to a clearer decision.

Say “Yes” to the Dress!

Shopping for your bridal gown should be a joyful experience, filled with laughter, love, and perhaps a few happy tears. By preparing ahead of time and keeping an open mind, you’ll be well on your way to finding a dress that makes you feel like the beautiful bride you are. So gather your favourite crew, grab a mimosa, and get ready for a day filled with excitement and joy. Happy dress hunting!

Written by Jo Nott